Emerson Radio Profile
Emerson Radio Corp. designs, sources, imports, markets, and sells houseware and consumer electronic products, and licenses its trademarks to others for various products worldwide.
The company’s core business consists of selling, distributing, and licensing various houseware and consumer electronic products in various categories. All of the company’s marketing and sales efforts are concentrated in the United States.
The company’s houseware products include microwave ovens, compact refrigerators, toaster ovens, and wine products. Its audio products include clock radios, Bluetooth speakers, and wireless charging. The company’s other products include massagers, toothbrushes, and security products.
Sales and Distribution
The company markets its products exclusively in the United States, primarily through mass merchandisers and online marketplaces. For the year ended March 31, 2021, Walmart accounted for approximately 37%, Amazon.com accounted for approximately 33%, and Fred Meyer accounted for approximately 11% of the company’s net revenues.
The company primarily sells product to customers from its United States warehoused inventory, which is referred to as the domestic program. Under the domestic program, title for product passes at the time of shipment. The company’s direct import program allows its customers to import and receive product directly from an export port in the country of manufacture outside the United States. Under the Direct Import Program, title for the company’s product passes to the customer in the country of origin when the product is shipped by the company’s subsidiary in China.
The company also sells products through third party online marketplaces to broaden its brand reach. Its website serves as an additional sales channel for products, and provides search capability, detailed product information, online merchant availability, demo videos and downloadable product specification sheets. Sales through Amazon.com accounted for approximately 33% of the company’s net revenues in fiscal 2021.
Licensing Activities
The company is party to one license agreement with a third party licensee that allows the licensee to manufacture and/or sell various products bearing its trademarks into defined geographic areas.
Suppliers
For the year ended March 31, 2021, the company’s suppliers included Itoma; and Midea.
Trademarks
The company owns various principal trademarks for certain consumer electronic products in the United States, Canada, Mexico and various other countries, including Emerson, Emerson Research, H.H. Scott, iDEA, IDIVA, Ölevia, Scott, and SmartSet.
The company’s trademark registrations must be renewed at various times. It considers the Emerson trademark to be of material importance to its business and, to a lesser degree, the remaining trademarks. The company licenses the Emerson and certain of its other trademarks to third parties, the scope of which is on a limited product and geographic basis and for a period of time.
History
Emerson Radio Corp. was founded in 1948. The company was incorporated in Delaware in 1994.
